Tired of spending your days touring unqualified traffic? The cost of unqualified traffic is exponential. First, advertising dollars are spent to get traffic in the door. Then there's the cost of staff to greet and tour them, and finally the depreciated morale of the leasing staff as they send them on their way. Unqualified traffic is an unrecoverable loss no community can continue to bear. The Russ Sandlin Group cuts this cost at its core. We turn marketing dollars into a targeted investment with a discernible return. We help identify your community's target market, focus marketing and community image toward that market and effectively stabalize occupancy in rapid order. 1. IDENTIFY YOUR TARGET MARKET The first step in attracting qualified traffic is to identify the qualities that make up the ideal prospect for your community. The Russ Sandlin Group begins this process by carefully reviewing the attributes of your property's current resident profile and we use it as a basis to target prospects who match this established criteria. 2. DEVISING THE PERFECT PLAN With a clearly-defined target market in hand, a customized marketing program is the next critical step in drawing qualified prospects. This on-site workshop emphasizes the three necessary components in an effective marketing program: a. Package the message for your market . Learn to go for the hot button! Is your profile primarily single and on the go? Emphasize carefree living, not quiet evenings at home. b. Choose the most effective vehicle for your message . Does your community cater to transit commuters? Rent a bus bench or transit board, not radio drive time spots. c. Repetition-repetition-repetition . Since the beginning of time, humans have retained information through repetition. Make the plan and stick with it! 3. HOW TO JUST DO IT Community image and market position-ing is established via eight points: . Word of mouth . Advertising . Telephone presentation . Curb appeal . Property layout . Leasing staff . Tour route . Model This powerful workshop not only provides the tools needed to build qualified traffic, but fine-tunes closing skills to capture it. By understanding the basic rincipals of the psychology of leasing, associates are empowered to close that prospect!