RUSS SANDLIN President and Founder of The Russ Sandlin Group Income-Focused Marketing & Training He's the expert. He knows multi-family like the back of his hand, and he should. Russ Sandlin is the definitive authority in high-level strategies and training for the multi-family industry. For over two decades Russ has teamed with owners and managers across the nation. A large part of Russ' success stems from his first-hand nowledge of managing successful apartment communities. The Russ Sandlin story begins in 1975. It was then that Russ made his quiet, yet extremely effective debut in multi-family as Maintenance Supervisor of a 624-unit property in Marina Del Rey, California. There he managed a crew of twenty for the R&B Realty property and supervised in-house maintenance over tasks ranging from painting, apartment turn-over, and refinishing three stories of clubhouse floors to on-going facility upkeep. One of Russ' greatest feats has to be when he and his crew delivered twenty-two units for move-in and moved all of the residents in within the course of a single weekend; an astounding record by any measure. Subsequently he was promoted to Leasing Consultant where the fires of his dynamic leasing skills soon fanned across three communities. Soon thereafter Russ' innate ability to lease apartments in steady rhythm landed him the position of Leasing Manager and eventually he became the company's leasing ace as he was assigned the logical task of roaming about to fix troubled Southern California properties. Once Russ had the company's distressed properties back on track, he settled down to manage Oakwood Torrance, a 248-unit community, then Oakwood Long Beach, a 356-unit community and finally a 1,156 luxury community in Toluca Lake, California. One of Russ' biggest challenges was yet to come. Russ was asked to trouble shoot Oakwood in Alexandria, Virginia. At the time, the 1,524-unit community had 346 vacant apartments and another 286 becoming available in the next thirty days. Russ' skill set was put to the ultimate test as he took the challenge. Through a lot of hard work and certainly some ingenuity, Russ lead the staff in a leasing-sunami that lasted ten weeks. When it was over, 610 apartments were leased and Russ asked for a day off. R&B opted to make him their new Assistant Director of Marketing. Within this newest position, Russ helped initiate what is today known as the R&B Corporate Apartment program. He also became heavily involved in acquisition, as well as started up the 9,000,000 square foot commercial portfolio acquired by R&B in the late seventies. He was eventually promoted to Vice President and Director of Training for R&B. While he had some magnificent successes with R&B, Russ still yearned to focus his energy and skills toward motivation and leasing. He left the firm in 1982 to form his own company and has been building outrageous success for companies across the country ever since. His training and consulting programs continue to remain on top because they're timely, practical and work pro-actively. Most of all, they deliver a discernible return. Much of Russ' success may be linked back to his extensive and hands-on background in multi-family. He truly knows what community staff are up against because he's been there. Whether he's speaking to on-site personnel, multi-site managers or marketing teams, Russ is the forerunner in income-focused strategies for apartment leasing. Each seminar is packaged in style and wit. Russ' candid and personable approach to training makes concepts easy to grasp, and simple to apply. On a broader scope, Russ is an established icon in the industry through his work with the nation's top organizations. He is often featured as a speaker for national events, as well as regularly contributes articles to the industry's leading publications. His contributions include: BOARD OF DIRECTORS OF THE NATIONAL APARTMENT ASSOCIATION CHAIRMAN OF THE NATIONAL SUPPLIERS COUNCIL SEMINAR COMMITTEE CHAIRMAN FOR THREE NAA ANNUAL CONFERENCES NSC MEMBER OF THE YEAR Our Clients Say it Best Thank you for an extremely effective Train the Trainer workshop. I sincerely appreciate your efforts to provide us with a customized program designed to fulfill our specific objectives. FREDDA STEINBERG METRIC PROPERTY MANAGEMENT I am a believer! The managers sales meeting was refreshing, invigorating and enormously nstructive... SUZANNE MCINTOSH BRYMARC MANAGEMENT As a fee management company for over 2,400 units, we improved occupancy more than one percent from the last fiscal year following your program. This reflects approximately $300,000 in additional income. SUSAN DYER IRVINE PACIFIC COMPANY We'd like to thank you for your seminar in San Diego. The response from everyone was overwhelmingly outrageous. Our president feels it was one of the most informing seminars we have ever had. KATHY HAWKINS SHEA BUSINESS PROPERTIES Congratulations! Your presentations at our recent convention were rated the best of the entire event... CG READING ARIZONA MULTI HOUSING ASSOCIATION I wish to express my pleasure and appreciation on the success of the sales seminar at Lake Tahoe. I think everyone was very energized from the meeting and really learned something. ROBERT REID THE WILLIAM LYON COMPANY Well, we were 91.5% occupied the week before your seminar and 92.8% rented the week after. Makes sense! COLLEEN CRONIN LANDSING PROPERTY MANAGEMENT